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Nov 29, 2012
Category:  Broadcast
Contributor: DCGEP

Inside Story SABC1 Premiere on December 8, 2012

On the heels of 12 festival appearances around the world and six awards –three for “best feature,” INSIDE STORY will make its broadcast debut in South Africa on December 8, in addition tonumerous theatrical and broadcast premieres across sub-Saharan Africa beginning next month.

INSIDE STORY brings together an all-star, pan-African cast in a compelling story of football, love, and HIV/AIDS. The film, produced by the nonprofit Discovery Channel Global Education Partnership in conjunction with Quizzical Pictures, is unparalleled in its scope and craft, showing audiences both football and HIV in a way they have never seen before. Sophisticated cameras captured the sports action at 1,000 frames/second while state-of-the-art animation brings HIV to life from the inside out.

The film, which is available in English, French, Swahili and Portuguese, will reach audiences across the continent through a multi-pronged distribution effort, including:

  • World AIDS Day 2012 premiere on December 1 at Silverbird Cinemas in Lagos, Nigeria – followed by theatrical screenings beginning December 14 at eight Silverbird Cinemas across Nigeria
  • World broadcast premiere on SABC1 in South Africa on Saturday, December 8 at 8pm (local time)
  • Ugandan broadcast premiereon NTV in December
  • Cameroonian broadcast premiere in French on Canal 2 in December
  • Congo-Brazzaville broadcast premiere on MN CON starting in December
  • Digital distribution and community-based efforts beginning in April 2013

“INSIDE STORY, like all good stories, contains a lesson for all of us – something that makes this much more than entertainment,” said Aric Noboa, President, Discovery Channel Global Education Partnership and Executive Producer, INSIDE STORY. “Through committed distribution partners, including SABC, Silverbird, NTV, Canal 2 and MN CON, digital efforts through SEACOM and grassroots outreach, we will be entertaining audiences across Africa wherever and however they consume media.”

Directed by Rolie Nikiwe (Tsha TshaThe LabIntersexions) and filmed in Kenya and South Africa, INSIDE STORY stars Kevin Ndege Mamboleo (Changing Times) as Kalu, a gifted footballer who moves from rural Kenya to urbanJohannesburg to follow his dream and support his family. His path becomes more challenging when he falls in love with the coach’s daughter, Ify (Kendra Etufunwa), and subsequently finds out he is HIV-positive. Mamboleo and Etufunwa (Jacob’s Cross) are joined by international stars including Hakeem Kae-Kazim (Pirates of the Caribbean: At World's EndHotel Rwanda, 24) as Kalu’s mentor and tough-as-nails coach, Fana Mokoena (Blood Diamond, Hotel Rwanda) as the ruthless team owner, and Regina-Re as Kalu’s mother, Miriam.

“I am extremely proud to have worked with a great cast and innovative producers to bring INSIDE STORY to so many across Africa,” said Rolie Nikiwe, Director, INSIDE STORY. “The performances are powerful and the message is clear – knowledge is power.”

INSIDE STORY already has dazzled audiences at 12 international film festivals and has been hailed by LA Weekly as “a rousing success." Additionally, the film received aJury Award at theKenya International Film Festival, won Zuku Awards for Best African Film and Best Actor (for star Kevin Ndege Mamboleo) at the Zanzibar International Film Festival, was given a Special Jury Award – Narrative Feature at the Pan African Film Festival, was named Best Narrative Feature at the Montreal International Black Film Festival.


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